Instagram health pages audience: who follows them?

If you’re considering advertising on Instagram health pages, understanding the audience is essential. The health pages in our network together reach 183 million followers, but where those followers live, their age, and their gender can vary widely from page to page. This guide breaks down the country, gender, and age splits for these audiences, and shows how to use that information to match your brief to the right health pages.

Where the followers of Instagram health pages live

Of the 111 Instagram health pages in our network with an audience country split, 108 have their largest share of followers in the United States. The median share of followers in the United States across these pages is 41%. India is among the top five audience countries of 98 of these pages, and 38 have 10% or more of their followers in India. The United Kingdom appears in the top five audience countries of 102 of the health pages, with 17 having at least 10% of followers there. Canada is in the top five for 83 pages, Australia for 56, and Nigeria for 22. This means that most health pages reach a primarily American audience, but many also reach significant numbers in India, the United Kingdom, Canada, Australia, or Nigeria.

If you’re interested in the country split for a specific health page, you can search the network and filter for audience country. The results will show the top audience countries for each page.

Men, women and age groups

The gender split for 114 Instagram health pages in our network shows that the median share of women among followers is 61%. There are 59 health pages with an audience that is 60% or more women, and 26 with an audience that is 60% or more men. This means that many health pages have a strong female following, but there are also pages with a male majority.

For age, the split is available for 107 health pages. On 59 of these, the largest age group is 25-34. On 32, the largest group is 35-44, and on 10, it’s 18-24. If your offer is best suited to young adults or people in their thirties, many health pages have a core audience in those age groups.

What the audience means for your brief

When planning a campaign, use these splits to choose pages whose audience matches your target customer. For example, if you’re promoting a women’s health supplement or a fitness app for women, focus on health pages where women make up at least 60% of the audience. If your product is for men’s wellness, look for the 26 pages with a male majority. If your offer is region-specific, such as a telehealth service in the United States or a meditation app for India, filter for pages with a high share of followers in those countries.

The age split matters too. A skincare brand targeting people aged 25-34 will fit best on pages where that is the largest age group. If you’re promoting services for older adults, focus on pages where 35-44 is the largest group. Pages with a younger skew (18-24) suit offers for students or entry-level fitness programs.

Some health pages in our network also carry other labels: 66 are also motivation pages, 55 are also women’s pages, and 31 are also fact pages. If your campaign could fit more than one vertical, consider these crossover pages. For more on how to approach these overlaps, see Advertising on Instagram health pages and Advertising on Instagram motivation pages.

Pages to start with

Here are the largest Instagram health pages in our network by followers:

• @naturethecure (3.4 million)
• @jaymiemoran (2.7 million)
• @howhumanlifeworks (2.4 million)
• @healthfitnessguide_ (2.1 million)
• @selfcareisapriority (1.2 million)

While these pages have large audiences, the best fit for your campaign depends on more than size. Use the audience splits for country, gender, and age to match your brief to the right page. You can search the network to shortlist pages by these filters and send your list to the team.

For more on reaching women specifically, see Advertising on Instagram pages for women. If you are interested in Indian audiences, Indian Instagram motivation pages: who they reach covers that segment.

Frequently asked questions

What countries do most Instagram health page followers come from?

Across the 111 health pages with a country split in our network, 108 have their largest share of followers in the United States. India, the United Kingdom, Canada, Australia, and Nigeria are also common top five countries, with some pages having 10% or more of their audience in India or the United Kingdom.

Are Instagram health pages mostly followed by women or men?

Of the 114 health pages with a gender split, the median share of women among followers is 61%. There are 59 pages with at least 60% women and 26 with at least 60% men, so you can find both women- and men-focused audiences.

What age groups follow Instagram health pages?

On 59 of the 107 health pages with an age split, the largest age group is 25-34. The next largest group is 35-44 on 32 pages, and 18-24 on 10 pages. This means most health pages reach adults in their twenties and thirties.

How do I choose the right health page for my campaign?

Start by matching your target audience’s country, gender, and age to the splits for each page. Use search the network to filter for these criteria, then send your shortlist to the team to discuss formats and timing.

What formats do Instagram health pages offer for placements?

Of the health pages in our network, 81 take 24-hour feed posts, 79 take permanent posts, 37 take stories, 22 take reposts, 15 take collab posts, 7 take link in bio placements, 11 take 30-day posts, and 12 take 7-day posts. Formats and post duration are agreed per brief with the team.

Talk to us

To find the right Instagram health pages for your campaign, use search the network to filter by country, age, and gender splits, then send your shortlist to the LLM / DCW Media team. You can also set up a call at calendly.com/llmdcwmedia-marketing, or reach out on WhatsApp or Telegram to discuss your brief and formats. The team will help you match your offer to the right audience.